My Special Reports

“I’ve condensed my Strategy into Up the Stairway to Maternal-Newborn-Child Health.  The Stairway is based on the best practices and lessons I’ve learned during my career.  And the Stairway has been peer reviewed.  You can download the Stairway and use it in your work – it’s especially useful as a tool for participatory planning workshops.  Please note the inclusion of Gender Equity in Step 1: Gender Equity, and Women’s Empowerment are derived from Millennium Development Goal 3. They offer an excellent foundation for the other steps in the stairway.  Also, please note the word “Truth” at the end of each step: Truth refers to the important facts required to replace the many myths and fallacies that exist in every culture.  It is important to include “Know the Truth” campaigns in your behavior change communications and to communicate the campaign through all the available media for each target group.”  



Achievements in HIV/AIDS Control

My work in HIV/AIDS control began in the mid-80’s while residing and working in Indonesia. As part of my health communications work at the Health Department, I produced the first draft of the national health communication strategy for HIV/AIDS control.  Later, I worked on several aspects of HIV/AIDS control in South Asia and in sub-Saharan Africa, as shown below.

Capacity-building for InterPersonal Health Communication in Zambia. 2009-10 (4 mo).  Employed by Overseas Strategic Consulting, Ltd. Funded by USAID.  Assessed InterPersonal Communication (IPC) activities and supply chain management in the PRISM Project. Assisted development of various IPC activities.

HIV/AIDS Risk Reduction Strategy in Pakistan. 2008 (2 mos). Employed by Agriteam Canada. Worked with the CIDA-supported HIV-AIDS Surveillance Project (HASP). Designed communication strategy for STI services, VCT and condoms. Recommended an AIDS Risk Reduction conceptual framework; “push & pull” project management cycle; multimedia communication; edutainment; supply chain; IPC training of health providers. 

Action Plan for the Social Marketing Company in Bangladesh. 2007 (2 wks). Employed by Coffey International Development. Worked with Eshna Consulting to lead planning workshops for Five-Year Action Plan.

Restart of National Family Planning & HIV/AIDS Social Marketing in Yemen. Field Manager, 2005-2006 (7 mos). Employed by Marie Stopes International. Team Leader and Social Marketing Advisor for the KfW-funded project.  Partnered with Ministry of Public Health, GTZ and UNFPA. Recruited, trained and mentored senior staff. Facilitated workshops, designed supply chain, marketing plan, budgets, test markets, PEER research and evaluation. 

Facilitated workshops to design policy and to produce the “National Safe Sex Strategy for HIV/AIDS Control” in Bangladesh. 2005 (5 wks). Employed by UNFPA. Worked with the National AIDS-STD Programme.

Evaluated HIV/AIDS control in India. 2004 (6 wks). Employed by CIDA as Team Leader for evaluation of the India-Canada HIV/AIDS Project in Karnataka & Rajasthan states, including community-based condom supply chain.  

HIV/AIDS prevention in Nepal. 2003 (2 wks). Employed by Family Health International.  Evaluated USAID’s community-based social marketing project for HIV/AIDS prevention among female sex workers and their clients. Recommended specific changes to the supply chain and communications required for expansion to nationwide scale.

Management of Reproductive Health Social Marketing in Albania. 2002-2003 (3 wks). Employed by Marie Stopes Int. (UK). Funded by KfW. Wrote Strategic Plan for NESMARK, the NGO that assists the National Reproductive Health program, to strengthen social marketing and to add HIV/AIDS control. Facilitated workshops. 

Social Marketing of HIV/AIDS prevention in Namibia. 2002 (5 mo). Employed by Marie Stopes Int. (UK). Funded by KfW. Assisted the government-supported National Social Marketing (NaSoMa) Programme to develop social marketing techniques, supply chain security, advocacy, and behavior change communications.

Evaluation of Social Marketing of HIV/AIDS control in Vietnam.  2001 (3 wks). Employed by JSI (UK). Funded by DfID. Assessed progress of DKT International. Recommended management strengthening before expansion.

Maternal and Child Survival Project Planning in Rural Maharashtra, India. 2001 (3mo).  Employed by Aga Khan Foundation/Canada. Used participatory planning at the Mahatma Gandhi Institute of Medical Sciences (MGIMS) and AKF/India, to write the project proposal for Safe Motherhood & Newborn Health, including supply chains, advocacy, training of MGIMS staff and community providers. The proposal led to a USAID-funded project.

Management capacity building for MCH in Azerbaijan.  2000. (3 wks).  Employed by Save the Children (US). Funded by UNFPA. Led workshops for staff & donors to develop social marketing, including the supply chain, reproductive health and HIV control. Completed feasibility study and strategic plan, including training.  

Management of HIV/AIDS prevention in Ethiopia. 1999 (2 wks). Employed by Royal Netherlands Embassy. Evaluated progress, then proposed changes in the activities of DKT International. Proposal led to more funding for DKT Social Marketing products, supply chain security, demand creation, and new Reproductive Health strategies.

Created “The Dangerous Stairway to Reproductive Health”. 1999. (personal activity.)  The “Stairway” is a planning tool that helps trainees visualize many of the lethal obstetrical threats to low-income girls, mothers & newborns. It is an especially useful tool for introducing male decision-makers to the reproductive risks faced by girls and women. The Stairway has been used in Pakistan, Bangladesh, India, and Azerbaijan.  World Vision published the Stairway in 2002. Download the Stairway from

Communication for Child Survival in Indonesia. 1985-1989 (4 years).  Employed by Academy for Educational Development as Resident Advisor for Health Communication. Funded by USAID. 

    • Developed plan for large-scale capacity building of community volunteers for diarrhea control. 
    • Designed social marketing of hand-washing test and oral rehydration salts (ORS). 
    • Designed video-based advocacy campaign for tetanus immunization for “Brides-To-Be”.
    • Produced communication component for Indonesia’s first national HIV/AIDS prevention program. 

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    Click here to view my Social Marketing for Health: Did it All Begin with Condoms?
Social Marketing, Communications, Training, Business, Social Enterprise
Maternal, Reproductive & Sexual Health
Birth Spacing /Contraception
Child Nutrition, Oral Rehydration, Immunization
HIV/AIDS Control
Condom Programs
Supply Chain Security, Logistics and Essential Drugs Management
Monitoring & Evaluation
Long-term Positions
Selected Publications, Presentations & Reports
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Rural Basket Weavers, Pakistan
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