My Special Reports

“I’ve condensed my Strategy into Up the Stairway to Maternal-Newborn-Child Health.  The Stairway is based on the best practices and lessons I’ve learned during my career.  And the Stairway has been peer reviewed.  You can download the Stairway and use it in your work – it’s especially useful as a tool for participatory planning workshops.  Please note the inclusion of Gender Equity in Step 1: Gender Equity, and Women’s Empowerment are derived from Millennium Development Goal 3. They offer an excellent foundation for the other steps in the stairway.  Also, please note the word “Truth” at the end of each step: Truth refers to the important facts required to replace the many myths and fallacies that exist in every culture.  It is important to include “Know the Truth” campaigns in your behavior change communications and to communicate the campaign through all the available media for each target group.”  



Achievements in Long Term Positions

Achievements in Long Term Assignments (three months or more)

Since leaving Canada I have specialized in working in developing countries to improve maternal health, newborn health, child health and nutrition. My international career includes a combination of short-term and long-term positions punctuated by two periods of study leading to a Master of Public Health and a Doctor of Public Health, where I studied and developed the use of Behavior Change Communication and Social Marketing for health, nutrition and birth spacing. This report describes only my consultancies of three months or more, including seven countries where I have resided for three months or more: St Lucia, Sri Lanka, Papua New Guinea, Indonesia, Bangladesh, Yemen and Pakistan (in Pakistan, I resided for eleven consecutive years).

Started-up national Contraceptive Social Marketing and HIV/AIDS Prevention Project in Yemen. 2005-2006. Employed as Team Leader and Advisor by Marie Stopes International for nine months of the KfW-funded project. Worked with Ministry of Public Health and other stakeholders. Facilitated workshops, designed workplans, supply chains, marketing plan, budgets, test markets, baseline and impact evaluation. Hired and mentored staff.

Behavior change for Mother & Child Nutrition in Bangladesh. 2003 & 2004. Employed by JHU/UNICEF for three months. Funded by World Bank. Wrote behavior change component of Bangladesh National Nutrition Project. Designed training workshops. Developed capacity of UNICEF staff to manage communication and social marketing.

Social Marketing of HIV/AIDS prevention in Namibia. 2002. Employed by Marie Stopes Int. (UK) for 5 months. Funded by KfW. Assisted the government-supported National Social Marketing (NaSoMa) Programme to develop social marketing, advocacy, behavior change communications and organizational sustainability. Drafted proposal to the German government for expansion and organizational development.

Reproductive Health Plan for Government of Pakistan. 2000. Employed by Options UK for five months. Funded by Asian Development Bank. As specialist in Reproductive Health, Training and Behavior Change Communications, worked with Technical Assistance Team, Ministry of Population Welfare, Ministry of Health, provincial governments, Multidonor Support Group, NGOs and social marketing organizations to:

  • Develop in-depth situation analysis of public sector Reproductive Health services, training and IEC.
  • Develop new planning concepts and workshop tools, including referral pyramid and power analysis.
  • Facilitate planning workshops in four provinces: Balochistan, North West Frontier, Punjab and Sindh.
  • Design plans for Reproductive Health & Safe Motherhood services, training, advocacy and communications.

Human Resource Development for Bangladesh Ministry of Health & Family Welfare. 1997. Employed by World Bank for three months. Developed Implementation Plan for Human Resource Development.

Training of Government of Bangladesh Health Managers. 1996-97. Employed by Johns Hopkins University Population Communications Program for three months. Funded by USAID. Organized study to assess impact of USAID’s International Training Program on family planning workers employed by Government of Bangladesh.

National Nutrition Plan for Mothers and Children in Pakistan. 1995-1996. Employed by World Bank for five months. Worked with four provincial Health Departments to produce proposals for the Pakistan Nutrition Project.

Social Marketing in Pakistan. Resided in Pakistan for 11 years, 1989-2003. PSI Resident Representative and Chief of Party, USAID’s Contraceptive Social Marketing project. for four years, 1989-1993.

Communication for Child Survival in Indonesia. 1985-1989. Employed four years by Academy for Educational Development as Resident Advisor to the Health Department's Center for Health Communication. Funded by USAID's Child Survival Project. Developed plan for training community volunteers in diarrhea control. Introduced social marketing of Oral Rehydration. Developed communication component for first national HIV/AIDS prevention programme. Created video-based advocacy campaign for tetanus immunization for “brides-to-be”.

Contraceptive access and use in Bangladesh. 1983, Employed by Population Services Int for four months as Principal Investigator to analyze roles of oral contraceptive providers, users and users’ husbands. Results of the study were used to guide modifications of the Project, for my doctoral dissertation and for publication (See report #10, in my CV).

National Health Manpower Planning in Papua New Guinea. 1979-1981. Employed for two years as Health Economist by Government of Papua New Guinea, Department of Health. Reviewed 19 categories of health manpower, then produced ten-year health manpower plan.

Social Marketing Pioneer in Sri Lanka. 1972-1975. Employed by Population Services International. Funded by IPPF. Major results:

  • Designed national social marketing of Preethi condoms and Mithuri pills. (Reports 2,3,4 in my CV)
  • Organized medical training and consumer education campaigns via radio, press & direct mail.
  • Journalists wrote articles in the New York Times, Psychology Today and The Geographic Magazine.

Medical Supplies Procurement and Dispenser Training for Government of St. Lucia. 1969-71. Employed as Chief Pharmacist for two years by CUSO and Government of St. Lucia. Reorganized importation and distribution of medical supplies. Developed curriculum and trained hospital dispensers.

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Click here to view my Social Marketing for Health: Did it All Begin with Condoms?
Social Marketing, Communications, Training, Business, Social Enterprise
Maternal, Reproductive & Sexual Health
Birth Spacing /Contraception
Child Nutrition, Oral Rehydration, Immunization
HIV/AIDS Control
Condom Programs
Supply Chain Security, Logistics and Essential Drugs Management
Monitoring & Evaluation
Long-term Positions
Selected Publications, Presentations & Reports
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Rural Basket Weavers, Pakistan
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