My Special Reports

“I’ve condensed my Strategy into Up the Stairway to Maternal-Newborn-Child Health.  The Stairway is based on the best practices and lessons I’ve learned during my career.  And the Stairway has been peer reviewed.  You can download the Stairway and use it in your work – it’s especially useful as a tool for participatory planning workshops.  Please note the inclusion of Gender Equity in Step 1: Gender Equity, and Women’s Empowerment are derived from Millennium Development Goal 3. They offer an excellent foundation for the other steps in the stairway.  Also, please note the word “Truth” at the end of each step: Truth refers to the important facts required to replace the many myths and fallacies that exist in every culture.  It is important to include “Know the Truth” campaigns in your behavior change communications and to communicate the campaign through all the available media for each target group.”  



Achievements in Child Nutrition, Oral Rehydration, Immunization

My work in Child Nutrition, Oral Rehydration, and Immunization began with my pharmaceutical marketing business in Canada. Later, I developed my Child Survival strengths through MPH and DrPH studies.

Management of the “Communication for Behavior Change: Expanding Access to Private Sector Health Products and Services in Afghanistan (COMPRI-A)” Project. 2010-2011 (2 months). Funded by USAID. Managed by The Futures Group International. As the Chief of Party Advisor, provided leadership, capacity building and strategic visioning for the project’s social enterprise, the Afghanistan Social Marketing Organization (ASMO).    These tasks used my experience in family planning, maternal/child health, and infectious diseases along with management of commercial marketing and social marketing, including social enterprises and supply chains. 

Evaluation and Planning for Next Three Years of Reproductive Health Project in Uganda.  2010 (5 wks). Employed by Futures Group.  Funded by USAID. Assessed supply chain and sales activities of the AFFORD Project managed by Uganda Health Marketing Group.  Made recommendations for creating and managing a new profit-making business that will market health products nationwide.

Capacity-building for InterPersonal Health Communication in Zambia.  2009-10 (4 mo).  Employed by Overseas Strategic Consulting, Ltd. Funded by USAID. Assessed InterPersonal Communication (IPC) activities and supply chain management in the PRISM Project. Assisted development of IPC activities.

National Health Programs in Pakistan.  2009 (1 mo)  Employed by the World Bank.  Assessed achievements, Management systems, Financing, Monitoring & Evaluation systems, for National Polio Eradication Program, National TB Control Program and National Lady Health Workers Program. Produced recommendations.

Maternal and Neonatal Health Project Evaluation in Pakistan.  2009 (2 wks). Employed by John Snow International (US). Funded by USAID. Evaluated contributions of Greenstar Social Marketing Company to the Pakistan Initiative for Maternal and Neonatal Health (PAIMAN) project.

Evaluation of USAID’S COMPRI-A Project in Afghanistan. 2008 (4 wks). Employed by Checchi Consulting. Funded by USAID. Evaluated achievements of Constella-Futures Int., including behavior change communication, supply chains and training of health providers.  Produced proposal for follow-on Social Marketing project.

Action Plan for the Social Marketing Company in Bangladesh.  2007 (2 wks).  Employed by Coffey International Development. Worked with Eshna Consulting to lead planning workshops for Five-Year Action Plan.

MCH Social Marketing project in India.  2005 (6 wks).  Employed by Population Services International. Leader for external-internal evaluation of USAID-funded Social Marketing Strategies Project, including the supply chain.

Planned Behavior Change Component of National Nutrition Program in Bangladesh.  2003 & 2004 (5 mo). Employed by JHU/CCP and UNICEF. Funded by World Bank. Wrote BCC component of National Nutrition Project. Designed training workshops.  Developed capacity of UNICEF to manage communications.

Maternal and Child Survival Project Planning in Rural Maharashtra, India. 2001 (3mo).  Employed by Aga Khan Foundation/Canada. Used participatory planning at the Mahatma Gandhi Institute of Medical Sciences (MGIMS) and AKF/India, to write the project proposal for Safe Motherhood & Newborn Health, including supply chains, advocacy, training of MGIMS staff and community providers. The proposal led to a USAID-funded project.

Management capacity building for MCH in Azerbaijan.  2000. (3 wks). Employed by Save the Children (US). Funded by UNFPA. Led workshops for staff & donors to develop social marketing, including the supply chain, reproductive health and HIV control. Completed feasibility study and strategic plan, including training.  

Planning Reproductive Health Program in Pakistan.  1999 (3 weeks).  Employed by Save the Children/US.  Produced Strategic Plan for Reproductive Health/Safe Motherhood.  Facilitated workshops.

Created “The Dangerous Stairway to Reproductive Health”. 1999. (personal activity.)  The “Stairway” is a planning tool that helps trainees visualize many of the lethal obstetrical threats to low-income girls, mothers & newborns. It is an especially useful tool for introducing male decision-makers to the reproductive risks faced by girls and women. The Stairway has been used in Pakistan, Bangladesh, India, and Azerbaijan. World Vision published the Stairway in 2002. Download the Stairway at

Reviewed Health, Population and Nutrition (HPN) in Pakistan.  1999 (3 wks). Employed by Cowater Int. Funded by CIDA. Worked with the Social Policy and Development Centre to evaluate access to Pakistan’s health services.

Evaluation of Family Planning activities by Mother-and-Child NGOs in Pakistan. 1998 (6 wks). Employed by Pathfinder. Funded by UNFPA. Assessed strengths & weaknesses of six community-based NGOs.

Planning at Bangladesh Center for Communication Programs. 1996 and 2001 (6 wks).  Funded by USAID. 

  • 1996: Employed by Prospect Associates.  Assisted BCCP to plan Green Umbrella BCC campaign.
  • 2001: Employed by Johns Hopkins University to evaluate BCCP’s Strategic Plan. 

Produced National Nutrition Plan for Mothers & Children in Pakistan.  1995-1996 (5 mo). Employed by World Bank.  Produced Nutrition Plans for four provincial Health Departments.

Created and Managed Nationwide Social Marketing activities in Pakistan. 1983-2009 (intermittent). Employed by USAID, Population Services International (PSI) and Greenstar Social Marketing Company, a major trainer of health providers and distributor of contraceptives to 20,000 private clinics and shops. (Continual resident 1989-2000)

  • 1983: Team Leader, USAID’s Contraceptive Social Marketing Planning Team, including supply chains. 
  • 1989-1993: Manager/ Chief of Party and PSI Representative, USAID’s Contraceptive Social Marketing project. 
  • 1991: Social enterprise: founder of Social Marketing Pakistan Ltd., (name later changed to Greenstar).
  • 1998: Used Total Marketing Approach (TMA) to research condom security, supply chain & demand. 
  • 2003: Produced proposal for Greenstar Training Institute. 
  • 2007: Developed capacity of Greenstar managers to create and use Logical Framework Analysis.
  • 2009: Evaluated Greenstar’s contribution to USAID’s PAIMAN Project for Maternal & Neonatal Health.

Planned Communication for Child Survival in Indonesia. 1985-1989 (4 years). Employed by Academy for Educational Development as Resident Advisor for Health Communication.  Funded by USAID. 

  • Developed plan for large-scale capacity building of community volunteers for diarrhea control. 
  • Designed social marketing of hand-washing test and oral rehydration salts (ORS). 
  • Designed video-based advocacy campaign for tetanus immunization for “Brides-To-Be”.
  • Produced communication component for Indonesia’s first national HIV/AIDS prevention programme. 

Planned National Oral Rehydration Salts (ORS) Distribution for Government of Sri Lanka.  1985 (2 wks). Employed by UNICEF. Developed strategy to shift national ORS supply chain from public sector to private sector.

Planning of Primary Health Care in Rural Ghana. 1978 (4 weeks). Employed by CIDA.  Evaluated public sector resources for managing primary health care, including training, supply chains and MCH services. 

Manager of Medical Supplies and Training of Dispensers for Government of St. Lucia. 1969-71 (2 years). Employed by Health Department, Government of St. Lucia. Supported by CUSO.  Created National Drug Formulary.Organized import and supply chain system for medical supplies.Trained dispensers.  

Owner/ Manager of Pharmaceutical Business in Canada. 1958-67 (10 years). Purchased, managed and developed a community pharmacy, including upgrading stock control/ supply chain methods and promotion activities. By 1965 the business ranked in the top 5% of Canada’s pharmacies for profitability.

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Click here to view my Social Marketing for Health: Did it All Begin with Condoms?
Social Marketing, Communications, Training, Business, Social Enterprise
Maternal, Reproductive & Sexual Health
Birth Spacing /Contraception
Child Nutrition, Oral Rehydration, Immunization
HIV/AIDS Control
Condom Programs
Supply Chain Security, Logistics and Essential Drugs Management
Monitoring & Evaluation
Long-term Positions
Selected Publications, Presentations & Reports
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Rural Basket Weavers, Pakistan
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