My Special Reports

“I’ve condensed my Strategy into Up the Stairway to Maternal-Newborn-Child Health.  The Stairway is based on the best practices and lessons I’ve learned during my career.  And the Stairway has been peer reviewed.  You can download the Stairway and use it in your work – it’s especially useful as a tool for participatory planning workshops.  Please note the inclusion of Gender Equity in Step 1: Gender Equity, and Women’s Empowerment are derived from Millennium Development Goal 3. They offer an excellent foundation for the other steps in the stairway.  Also, please note the word “Truth” at the end of each step: Truth refers to the important facts required to replace the many myths and fallacies that exist in every culture.  It is important to include “Know the Truth” campaigns in your behavior change communications and to communicate the campaign through all the available media for each target group.”  



Achievements in Supply Chain Security, Logistics and Essential Drugs Management

My career in Supply Chain and Essential Drugs Management sprang directly from my pharmaceutical marketing business experience in Canada. I sold that business and accepted the post of Chief Pharmacist in St. Lucia, where I led a team that produced the first National Formulary. I also trained student dispensers and reorganized importation and distribution of public sector drugs and medical supplies.  This experience became very useful in the future when I developed large-scale social marketing projects. Following is a summary of my achievements in the subsector:

Evaluation and Planning for next three years of Reproductive Health Project in Uganda.  2010 (5 wks). Employed by Futures Group. Funded by USAID.   Assessed and recommended ways to strengthen distribution and sales activities for the AFFORD Project managed by Uganda Health Marketing Group.Made recommendations for creating and managing a new profit-making company.

Social Marketing of Contraceptives for ITAP in India.  2009 (5 wks). Employed by Futures Group. Funded by USAID. Evaluated DKT International’s social marketing Project Management in rural Uttar Pradesh state.

Start-up of national Contraceptive Social Marketing and HIV/AIDS Prevention Project in Yemen. 2005-2006. Employed as Team Leader and Advisor by Marie Stopes International for nine months of the KfW-funded project. Worked with Ministry of Public Health and other stakeholders. Facilitated workshops, designed workplans, supply chains, marketing plan, budgets, test markets, baseline and impact evaluation. Hired and mentored staff. 

Social Marketing of HIV/AIDS prevention in Nepal. 2003. Employed by Family Health International. Reviewed USAID’s community-based social marketing test market for HIV/AIDS prevention among female sex workers and their clients.  Recommended specific technical and management changes required for expansion to nationwide scale.

Capacity building for Social Marketing of HIV/AIDS prevention in Namibia.  2002. Employed by Marie Stopes Int. (UK) for five months as counterpart to managers of NaSoMa (National Social Marketing Programme) – to develop social marketing, advocacy and behavior change communications. Progressed toward registering NaSoMa as nonprofit business. Produced successful proposal to the German government for expansion of NaSoMa activities.

Rational Pharmaceutical Management System for NGOs in Bangladesh. 1997-1998. Employed by Management Sciences for Health. Funded by USAID’s Integrated Population and Health Project. Worked with national and international NGOs to create Essential Drug Lists and sustainable Revolving Drug Funds.

Social Marketing in Pakistan. 1983-2003. Employed by USAID, PSI (four years) and Greenstar Social Marketing,

  • 1983: Team Leader, USAID’s Contraceptive Social Marketing project planning team. 
  • 1989-1993: PSI Resident Rep and Chief of Party, USAID’s Contraceptive Social Marketing project. 
  • 1991: Founded Social Marketing Pakistan Ltd., a non-profit company, now named Greenstar.
  • 1997: Published a detailed report that “triangulated” the results of a price increase for condoms. The study included private sector and public sector condom distribution and sales.
  • 2003: Developed Strategic Plan for Greenstar Training Institute. Greenstar is a major trainer of private health providers and Pakistan’s largest social marketing organization, serving over 12,000 private clinics and shops.

Communication for Child Survival in Indonesia. 1985-1989. Employed by Academy for Educational Development for four years. Funded by USAID's Child Survival Project. Resident Advisor to the Health Department's Center for Health Communication. Developed national plan for training volunteers in diarrhea control.  Introduced self-sufficient social marketing of Oral Rehydration Salts. Developed communication component for first national HIV/AIDS prevention programme.  Created advocacy campaign for “brides-to-be” tetanus immunization. (Page 5. #11,12,13 in my CV).

Supply Chain for Oral Rehydration Salts in Sri Lanka. 1985. Employed by UNICEF. Developed plan to shift ORS supply chain from public sector to private sector.

Social Marketing Company, Bangladesh. 1982-83. 

  • 1982: employed by USAID to evaluate supply side, demand creation side, management issues and impact of the national Contraceptive Social Marketing Project.
  • 1983: employed by Population Services Int. to analyze roles of oral contraceptive providers, users and husbands. Used results of the analysis for doctoral dissertation and publication (Page 5, #10 in my CV).

Social Marketing Pioneer in Sri Lanka. 1972-1975.  Employed by PSI. Funded by IPPF. 

  • Created national social marketing system for Preethi condoms and Mithuri contraceptive pills. (page 5, #2,3,4 in my CV).
  • Organized medical education and consumer education campaigns via radio, press & mail. 
  • Handed over management (turn-key) to local IPPF affiliate, which developed sustainability & self-sufficiency.
  • Journalists’ articles appeared in the New York Times, Psychology Today and Geographic Magazine.

Public Sector Medical Supplies Procurement and Dispenser Training in St. Lucia. 1969-71. Employed as Chief Pharmacist for two years by Government of St. Lucia with CUSO support. (See page 5, #1 in my CV) Reorganized importing and distribution of medical supplies. Developed curriculum and trained hospital dispensers.

Owned, Managed and Developed Pharmaceutical Business in Canada. 1958-66. Purchased community pharmacy in 1958, then strengthen it, including stock controls. By 1965 the business was ranked among the 5% most profitable pharmacies in the nation.

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Click here to view my Social Marketing for Health: Did it All Begin with Condoms?
Social Marketing, Communications, Training, Business, Social Enterprise
Maternal, Reproductive & Sexual Health
Birth Spacing /Contraception
Child Nutrition, Oral Rehydration, Immunization
HIV/AIDS Control
Condom Programs
Supply Chain Security, Logistics and Essential Drugs Management
Monitoring & Evaluation
Long-term Positions
Selected Publications, Presentations & Reports
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Rural Basket Weavers, Pakistan
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